Ⅰ. Introduction
According to Perry there is a particular predisposition in public sector called PSM Acronym of Public Service Motivation
.(Perry, 1990) PSM is an altruistic motivation to serve for the people and nation. It is a essence of intrinsic motivation what public officials must have and try to have. However recent event Gwanpia Gwanpia, A.K.A 관피아 is combination of words Gwan,
CAMPAIGN PROGRAMMING
Campaign messages
EAT HEALTHY, GET ACTIVE!
Our kids need to eat healthier food
and move actively
Motivate behavior of target publics
Not difficult to do
Make positive attitudes about campaign
(중략)
A P P L I C A T I O N T H E O R Y
P l a n n e d B e h a v I o r
Attitudes
Children believe that If they follow [let
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
Ⅰ.Introduction of CAP
1. Brief Introduction
Since 1995, CAP had made auto parts for Samsung, while Kyeongchang Wiper had made for Hyundai. But, then IMF came. CAP changed its focus on aftermarket and started its own R&D. After they succeeded in Korea market(its market share is over 50%), CAP started to extend its business to the America, China, Japan, Europe, Middle East and Africa markets.
programs and actions.
- Attractiveness of beer category under pressure
The image of the sector and products is of key importance in maintaining the license to operate and to grow the beer category in a responsible manner. This is especially relevant in markets where beer sales are under pressure and/or where beer has a less favorable image. As market leader in Europe Heineken will lead the stre
Began in 1983, at the Stanford Prevention Research Center (SPRC)
SPRC is a pioneer in developing effective methods of health education and promotion, including those for community-wide application.
HIP has provided and expanded these services, primarily to Stanford employees and their families, but also to retirees and surrounding communities.
To be a leader in health promotion, publi
1927년 캐나다 토론토에서 태어나 유태인 집안의 종교적 영향을 받고 자람
1947년 남부캘리포니아 미술대학에 입학 하였으나 , 건축으로 전공을 바꿈
1954년 빅터 그루엔 사무실에 디자이너로 근무
1956년 하버드대학 디자인대학원 도시계획학 진학
1961년 파리, 앙드레 레몽드 사무소 근무
1962년
2. Fitness Plus 분석
⑴ 환경 분석
- 도심의 경계가 확장됨에 따라 도시의 크기와 인구가 모두 확장되고 있다.
- 현재 도심지역에 대대적인 재개발이 이루어져 사업체들이 다시 도심으로 몰려들면서 활동이 크게 늘어나고 있다.
- 만약 생산용량을 확장하려 한다면 월이 되면 신규 회원 등록이 폭
Trend Analysis
Crossover in Musical
전 세계 뮤지컬 극장가에서 ‘인접 장르간 융화’ 는 하나의 트렌드, 일명 ‘무대 위의 크로스오버 현상’
예) 뮤페라 ‘소양강의 노래’, 뮤지컬과 발레의 융화 ‘컨택트(Contact)
Figure Skating
김연아로 인한 국내 피겨 스케이팅 인기 급상승, 피겨 스케이팅을 소재로
- Economies of Scale at Work
․ China Southern Airlines
중국항공시장에서 시장점유율을 위한 격렬한 분쟁에 비추어 볼 때 중국남방항공사는 중국에서 가장 강한 항공사라는 강한 목적이 있다. 이 목적을 달성하기 위해 왕창슌 회사사장은 규모의 경제를 채택하였다. 1980년